Relatively new, Hyrox is a sports competition similar to CrossFit.
Competitors use various equipment/gear; some are involved in the competition, and others are just a matter of choice.
People are desperate to compete and spectate in these tournaments, with more and more competition dates being added. Tickets for spectators can even be hard to get your hands on.
Status: Booming just now with people training in gyms for the ever-increasing amount of competitions. (Feb 2025)
Products Worth Selling or Promoting:
- Kettlebells for farmer’s carries
- Wall/medicine balls for throwing
- Sandbags for lunges
- Sleds and sled pull ropes
- Rowing machines
- Trainers/shoes – Puma Hyrox trainers
- Backpacks/bags for carrying gear
Things To Watch Out For:
- Might be replaced by another similar sporting event/competition soon
- Using the HYROX name – Trademarked
Other Opportunities:
- Workout training plans – Where to train, how much weight to train with, how to split your time between different activities, etc
- Health and diet
- Fueling advice – Energy gels, supplements and hydration advice for during the event
Specific Products To Check Out:
- Puma HYROX shoes/trainers – https://uk.puma.com/uk/en/sports/training/hyrox?pref_deptCode=Running+Shoes&offset=24