A space-saving niche in the home sounds like a bit of a gimmick, as everybody wants to save a bit of space, right?
Do a quick search for space-saving furniture and check how many online stores have sections dedicated to it.
Searches for space-saving products are gaining traction due to:
- Property and renting prices going up
- Reduced living spaces – Apartments, studios, tiny homes
- Work From Home (WFH) solutions
- Functionality – Serving multiple purposes
- Social media movements and ideas – Minimalist living, sustainability, etc.
- Cheaper costs
- Mindful/Mental decluttering
Essentially, it’s more about the mental side of home living and trying to decrease the clutter and the stress that it brings. It can also come down to finances and looking for something that serves multiple purposes.
There’s no shortage of rooms to target within this home sub-niche that could benefit from a bit of space-saving.
The demographic of the niche is also large and targets nearly everyone:
- Large families
- Younger renters – Students, just left home, split from a partner, etc.
- Remote workers and WFH
- Business owners running things from home
- Downsizers after children have left, bereavement, divorce, unemployment, etc.
- Renovaters
With so many people to target within the niche, there’s an endless stream of current and emerging products at different price points to sell or promote.
It’s too expensive and difficult to go about reviewing all these products, so niching down is recommended for selling products such as:
- Work from home (WFH) folding or wall desks
- Portable appliances – Washing machines, dryers, dishwashers, etc.
- Storage beds and sofas
- Floating shelves and wall pegboards
- Folding dining room tables and chairs
- Hanging closet/wardrobe
- Storage coffee table
- Garden room – A different angle, but can take on the role of other rooms in the home
- Self-storage – Great service opportunity
Will The Home Space-Saving Niche Continue to Grow?
Yes. As urbanisation continues, small home living grows, and sustainability becomes more important, space-saving products will continue to increase in demand.
The niche will continue to branch out over the coming years, creating many new sub-niches in the home as more products emerge.
The only downside might be keeping up with emerging trends, but who doesn’t love that?