Gaming has evolved, especially with esports taking off in recent years. With the rise in prize money and streaming becoming a viable career, there are currently endless opportunities within the gaming space.
These days, the niche isn’t just for casual gamers, with the competitive side of gaming becoming increasingly attractive.
Gaming gear is hot within the electronics niche, with new releases and updates constantly coming out for your cornerstone gaming equipment, such as keyboards, mice, headsets, and monitors.
In recent years, sales of other equipment that isn’t ‘necessary’ to enter the gaming space but more of a ‘luxury’ have increased. Gaming chairs, glasses, mouse grips and skates, microphones, and arm sleeves are all examples of this.
People look to professional esports players and full-time streamers for inspiration. These people have full rooms set up and geared toward their gaming experience.
The gaming niche even expands out towards the broader health and home niche.
Gaming furniture such as chairs, adjusting desks, lighting and footrests are all good sellers within the home niche.
With gamers looking to maximise their potential and perform in the competitive gaming scene, taking care of one’s health has become more trendy. Stuff such as gaming supplements, eye care and even general exercise machines are all sought after.
Status: Hot with many different sub-niches.
Current Opportunities:
- YouTube Reviews of Gaming and Esports Gear
- Health Recommendations For Improving Performance
- Twitch Streaming
- E-Commerce/Dropshipping for Home Gaming Furniture and Accessories
- Game Guides and Advice
- Gaming Media Publishing
Sub-Niches:
- Esports
- Streaming
- Video Game Enthusiasts
- Gaming Health and Fitness
- Home
Products/Services To Promote:
- Keyboards
- Mice
- Headsets/Headphones
- Gaming Chairs/Desks
- Lighting
Difficulty/Saturation: Difficult and probably needs a bit of knowledge and niching down.
Having some experience and gaming knowledge would help, as the gaming niche audience is generally clued up. If you’re putting out generic stuff, it’ll more than likely just be glossed over.
It is a little harder to get into the gaming niche, as many people feel they can have a go at it due to their gaming background. It is saturated, as you’ll find gaming blogs, YouTube channels, and streams everywhere you look.
Niching down on specific games, including guides, purchase recommendations and advice is usually a good angle to take.
If you want to promote gear, then making YouTube videos where you physically get your hands on the equipment to show is a good approach.