Darts is trending upwards worldwide but is especially booming in the UK.

The PDC viewership, broadcast deals, and prize money are at an all-time high and are expected to grow even more.

The UK darts scene is especially worth selling products to, as a new generation of enthusiasts is keen to get involved after watching Luke Littler take off in the 2025 PDC.

There are products everywhere with Luke Littler’s face all over them, aimed at various abilities.

Status: Hot just now in the UK, with people looking for domestic setups. (March 2025)

Products Worth Selling or Promoting

• Dartboard accessories – Lights, surrounds, stands, floor mats (distance and protector), door mount, phone mount, spirit level, outdoor cover
• Electronic scorer
• Darts holder
• Darts aimed at different grips
• Beer glasses

Ideas For Some of These Products

• Plenty of low-cost dartboard items that can be bought/sold or dropshipped
• Selling flexible phone holders for online darts competitions – A gap in the market currently
• Making your own darts holders to sell

Other Opportunities

• Training/coaching – YouTube tutorials
• Brick-and-mortar local business opportunities for selling darts and accessories in the UK
• Official measurements – How high the dartboard should be, distance from the board, etc
• Dartboard surround ideas – Pinterest
• Dartboard cleaning tips
• Space-saving and storage solutions for home setups

Things To Watch Out For

• Probably end up quite saturated soon
• Might be a low-spend niche

Specific Products Worth Checking Out With Links

• WINMAU I-Flex Dartboard Phone Holder – Worth sourcing a cheaper, similar flexible phone holder to sell as a dartboard phone holder for online competitions

Relatively new, Hyrox is a sports competition similar to CrossFit.

Competitors use various equipment/gear; some are involved in the competition, and others are just a matter of choice.

People are desperate to compete and spectate in these tournaments, with more and more competition dates being added. Tickets for spectators can even be hard to get your hands on.

Status: Booming just now with people training in gyms for the ever-increasing amount of competitions. (Feb 2025)

Products Worth Selling or Promoting:

• Kettlebells for farmer’s carries
• Wall/medicine balls for throwing
• Sandbags for lunges
• Sleds and sled pull ropes
• Rowing machines
• Trainers/shoes – Puma Hyrox trainers
• Backpacks/bags for carrying gear

Things To Watch Out For:

• Might be replaced by another similar sporting event/competition soon
• Using the HYROX name – Trademarked

Other Opportunities:

• Workout training plans – Where to train, how much weight to train with, how to split your time between different activities, etc
• Health and diet
• Fueling advice – Energy gels, supplements and hydration advice for during the event

Specific Products To Check Out:

• Puma HYROX shoes/trainers – https://uk.puma.com/uk/en/sports/training/hyrox?pref_deptCode=Running+Shoes&offset=24

Sports and fitness are among the most popular niches, mainly because people value taking care of their health.

Sports and fitness can be seen as a hobby or a health niche really.

There are endless opportunities to promote or sell gym equipment, clothing, nutrition ideas, and training plans.

You’ll always have gym-goers you can market to in this space, but it is quite saturated.

The outdoor sports space also covers everyday activities such as running, cycling, hiking, and swimming.

The space moves quite fast in terms of brands, trends and updates.

With the rise of competitive hybrid fitness sports such as CrossFit and Hyrox, people are looking to replicate the training required by searching for training plans and buying the equipment involved.

Status: Evergreen; people always want to stay healthy and have hobbies.

Top Opportunities

• Reviewing home gym equipment with affiliate links
• Weight management/ fitness goals
• Selling sports and gymwear
• Selling cheaper equipment for yoga, pilates, meditation, etc
• Gym meal prep ideas and performance based nutrition
• Training plans/courses on a sport you have knowledge on
• Trends in fitness competitions such as Hyrox

Things to Watch Out For

• Seasonal sports stuff
• Trends/brands/updates move fast in the sports space
• You need to be quite specific and niche down to sell courses/guides/advice
• The crossovers with the health niche are saturated and hard to get into

Sports

• Hyrox
• Darts
• Running
• Cycling

Sub-Niches

• Health
• Outdoors